The days of one-shot wonders are done, according to the folks over at BtoB Online.
You can’t expect one video to keep pulling people in anymore. You’ve got to keep an ongoing show up that will educate, surprise and engage. To that end, they outlined four new ways of using video to delight your community.
1) Video Blogs
Not so new, but the dear people at SEOMoz have a “Whiteboard Friday” that keeps you coming back week to week for information about what’s going on in the SEO world.
2) Searchable Video
Don’t want to watch the whole thing? No problem. Real Time Content is making video searchable so that you can get to the bits that really matter to you.
3) Be Educational
Kind of a no-brainer, really. We’ve all been doing whitepapers and webinars for years. Turn your educational content on it’s head by giving your product and company a face and a personality.
4) Sponsored Video
My personal favorite. Reach out to your blog network and ask them to join you in in the conversation.. You can’t rely on consumers to continually send content – even when you’ve got great mashable stuff that can be remixed. Stack the deck and enlist and lead your community.
Video Marketing is up 8.8% since 2007 and people are finally realizing that you can create beautiful engaging conversations, not just content.
Check out the pilot we produced for TAKE Supply Chain’s web video series. More to come soon!
Our friends at Phurnace Software asked us to help them create a show that highlights their ability to automate java application deployments. Phurnace builds software to help companies automate the deployment of J2EE applications and configuration of WebSphere, WebLogic, JBoss or WebSphere Portal.
Shot on a Canon HV30 and performed by Larry Warnock and Jessica Gass [...]
Our friends at Phurnace Software, who make Java application deployment software, are gearing up to announce a new “rollback” feature in their Portal Deliver product at the next Websphere Portal Excellence Conference.
They asked us to put together a quick promo piece to invite people to their booth.
We are gearing up for a great [...]
We put together a book trailer for the book “Smoke Screen” by Sandra Brown.
Ms. Brown isn’t a customer of ours, but we felt like playing around a little with graphic animation, and intrigue. You can find out more about the book and the author over at Barnes and Noble.
The Pink Slip Festival in Austin, Texas provided free live music, family fun, cheap beer and hotdogs for Austin’s unemployed families. Dan Dillard of Amplify Financial created the Pink Slip Festival as an Austin styled response at to the down economy. The Pink Slip Festival was held at the Spider House coffee shop and featured [...]
It’s no big secret that @bigmanweston and I like to eat.
My wife is a killer cook and Weston’s culinary paramour, @girlblake, can make a mean Sunny Side Up-Cake.
So when she decided to take her cupcakes on the road to the Cupcake Smackdown 1.0, we thought we’d tag along with a camera.
There were many entries. [...]