Video sitemaps are another way that you can get your video searched and indexed by Google. The video sitemap allows you to publish and syndicate online video content and its relevant metadata to Google in order to make it searchable in the Google Video index.
The big plus of course is it get your video listed so that you can increase your search rankings for your keywords.
1) Get Your Video Up On YouTube
Or the video sharing site of your choice.
The video sitemap will require a location for your content or a location for the player. Barring having the content or player on your own site, YouTube always works in a pinch, and, well, with a hundred million unique viewers, it’s still pretty much the market leader.
2)Create the Sitemap
a) The first bit tells Google that this is a a video sitemap and gives the location of the file.
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
<url>
<loc>http://www.example.com/videos/some_video_landing_page.html</loc>
b) Next, you’ll tell Google where the content and the player are located.
<video:video>
<video:content_loc>http://www.site.com/video123.flv</video:content_loc>
<video:player_loc allow_embed="yes">http://www.site.com/videoplayer.swf?video=123</video:player_loc>
c) For good ol’ Video SEO you’ll tell Google what the title, description, and tags are.
<video:title>Grilling steaks for summer</video:title>
<video:description>Get perfectly done steaks every time</video:description>
<video:tag>meat</video:tag>
d) Finally, you’ll tell Google that you’re closing the file
</video:video>
</url>
</urlset>
e) Save the file as .xml
3) Submit Your Video Sitemap
After you’ve created the file, load it up into your root directory and then log in to Google Webmaster tools. Once you’re there, submit the file as you would normally submit a sitemap.
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Go Amplify!