Thanks to the folks at Mitra Creative for catching this tidbit from eMarketer.
Basically, marketers, every single one of us, are getting hammered to produce and prove more ROI with our marketing dollars. As such, people are moving online, and away from traditional media – because you can measure it.
But the jury’s still out on the profitability. And I’m not sure, why. I keep hearing that measurement is shaky around online media. That’s baloney. You can measure it. At it’s simplest, you can track conversions to your product or service.
Did your video go out? Yes.
Did someone see it? Yes.
Did you get any sales? Yes.
Done.
Look at the folks at www.infomercial.com. I bet 2 steaks to a tomato that they’re measuring the effectiveness of video.
Maybe, I’m just too simple to see it.
But, hey, more people are trying online video marketing. It’s up 8.8% over 2007. That’s good news for everyone. Consumers get better content. Marketers get to engage with their audience and create something cool with them.
Check out the pilot we produced for TAKE Supply Chain’s web video series. More to come soon!
Our friends at Phurnace Software asked us to help them create a show that highlights their ability to automate java application deployments. Phurnace builds software to help companies automate the deployment of J2EE applications and configuration of WebSphere, WebLogic, JBoss or WebSphere Portal.
Shot on a Canon HV30 and performed by Larry Warnock and Jessica Gass [...]
Our friends at Phurnace Software, who make Java application deployment software, are gearing up to announce a new “rollback” feature in their Portal Deliver product at the next Websphere Portal Excellence Conference.
They asked us to put together a quick promo piece to invite people to their booth.
We are gearing up for a great [...]
We put together a book trailer for the book “Smoke Screen” by Sandra Brown.
Ms. Brown isn’t a customer of ours, but we felt like playing around a little with graphic animation, and intrigue. You can find out more about the book and the author over at Barnes and Noble.
The Pink Slip Festival in Austin, Texas provided free live music, family fun, cheap beer and hotdogs for Austin’s unemployed families. Dan Dillard of Amplify Financial created the Pink Slip Festival as an Austin styled response at to the down economy. The Pink Slip Festival was held at the Spider House coffee shop and featured [...]
It’s no big secret that @bigmanweston and I like to eat.
My wife is a killer cook and Weston’s culinary paramour, @girlblake, can make a mean Sunny Side Up-Cake.
So when she decided to take her cupcakes on the road to the Cupcake Smackdown 1.0, we thought we’d tag along with a camera.
There were many entries. [...]