3 Ways To Seed Community With Your Video Marketing Campaign

1) Offline engagement
In an online world, it’s easy to forget that internet marketing’s role is to reinforce offline marketing. That is, to get people to engage with you or, even better, trade their hard-earned cash for your services.

More likely than not, you shot your video out in the “real” world. When you’re out there, tell the folks involved when, where, and how they’ll get the video.

Get their email, Twitter account, FB, and notify them when it’s ready. Make people a part of the video marketing process and you’ll pick up a few extra fans immediately.

2) Optimize for search engines
What’s the point of shooting video if no one sees it? Said another way – if no one sees your video, it doesn’t exist.

We all want to share our experiences. Video’s one of the best ways to do it. And how are you going to share if no one finds your video online?

Think about your customers. What are they looking for? Set up your key words so that your video answers that burning question or at a minimum is extremely relevant to what your customer is looking for.

3) Email
One of the easiest tactics to overlook is email. Most people forget about it because it’s tried, true and been around forever.

But remember that your newsletter is an easy way to distribute your content and let people know that you’ve created something compelling. If you followed step one above, then you’ve already got them involved. Show them how awesome they are!

Plus, recent reports have come out that video in email creates up to a 3% increase in click through rates. This just goes to show that you shouldn’t always be using any one tactic in isolation. Integrate multiple tactics to build on one another.