Five Small Business Video Marketing Strategies

Using a video marketing campaign to promote your small business isn’t something that should take too much time or cost too much money. Here are a few thoughts that will help you structure your thoughts about adding video to your marketing mix.

1) Be helpful
Before you launch your newest show, sit down and do some research. In order to get the most out of your video marketing campaign, you should know what people are looking for. This will help you create content that sits smack dab in the middle of their search.

2) Do your SEO
Let me repeat. Do your SEO. Optimize your file, title, links, tags and copy for the keywords that are most beneficial to you. I know you’ve read it elsewhere, but blended search provides an outrageous opportunity for you to rank quickly.

3) Be social
Video doesn’t occur in a vacuum. Being social doesn’t mean solely online using online tactics either. If you are hosting or attending an event, be sure to capture the responses of the attendees, speakers, vendors and your customers. Make sure that they’re aware of what you’re up to and ask for their help. Generally, people will be willing to say a few words as long as they know the content is going towards something that they believe in. You also get more opportunities for sharing and views when you include your “talent” in on your project.

We worked on an Austin video production for the Amplify Credit Union and tried to bring in as many players as we could.

4) Be consistent
Even if you’ve done your footwork and optimized your content for the web, you still need to produce video. Every marketing campaign needs a sustained, consistent, and ongoing stream of valuable content. Without it, your customers will demand it or get bored and start ignoring you. Plus, you may start to notice a drop in your Page Rank because you haven’t provided something fresh and juicy for the search spiders.

5) Use the right equipment
Obviously, there is one piece of equipment that you can’t live without when you’re shooting video – your camera. We prefer to use an HDV for a lot of our shoots because the picture is so much more crisp. You don’t have to use one, but remember that people will only watch poorly shot video if the audio is good as well. It’s best to either use a lavalier or shotgun microphone for the best sound quality. On camera mics can capture too much ambient noise and muddy your sound.

Staying on target with your helpful messages is key. Remember that video is inherently a social medium. Someone has to shoot, someone has to be the subject, and someone’s got to distribute. Be expansive with your work flow and you’ll find plenty of ways to spread your ideas.