When video hit the Twitter scene, nothing was ever going to be the same again.
Video used to be in the hands of the biggest, richest corporations who defined their message based on whatever sold the most soap.
But, now, rise up, friends. Companies like 12seconds.tv are giving you the power to send video quickly, easily, and for free (as long as you have a laptop).
The revolution won’t be televised, but it will be tweeted.
So what does this mean for business? It puts them squarely in the transparent conversation of our lives. Take a look at the power of “United Breaks Guitars.”
And guess what? It only took 3.5 million views for United to do what they should have done in the first place – provide some caring, customer service.
We’re also seeing companies like Adidas and FreeCreditReport.com get their customers involved in the conversation by asking them to create their own content.
And this is a good thing. Video improves the dialogue between customer and company. Video keeps companies honest.
Hopefully, it gets us, the people, more involved in our products and communities.
Check out the pilot we produced for TAKE Supply Chain’s web video series. More to come soon!
Our friends at Phurnace Software asked us to help them create a show that highlights their ability to automate java application deployments. Phurnace builds software to help companies automate the deployment of J2EE applications and configuration of WebSphere, WebLogic, JBoss or WebSphere Portal.
Shot on a Canon HV30 and performed by Larry Warnock and Jessica Gass [...]
Our friends at Phurnace Software, who make Java application deployment software, are gearing up to announce a new “rollback” feature in their Portal Deliver product at the next Websphere Portal Excellence Conference.
They asked us to put together a quick promo piece to invite people to their booth.
We are gearing up for a great [...]
We put together a book trailer for the book “Smoke Screen” by Sandra Brown.
Ms. Brown isn’t a customer of ours, but we felt like playing around a little with graphic animation, and intrigue. You can find out more about the book and the author over at Barnes and Noble.
The Pink Slip Festival in Austin, Texas provided free live music, family fun, cheap beer and hotdogs for Austin’s unemployed families. Dan Dillard of Amplify Financial created the Pink Slip Festival as an Austin styled response at to the down economy. The Pink Slip Festival was held at the Spider House coffee shop and featured [...]
It’s no big secret that @bigmanweston and I like to eat.
My wife is a killer cook and Weston’s culinary paramour, @girlblake, can make a mean Sunny Side Up-Cake.
So when she decided to take her cupcakes on the road to the Cupcake Smackdown 1.0, we thought we’d tag along with a camera.
There were many entries. [...]