Okay, here’s a list of the types of videos you could be creating for your business. This ain’t pretty, but it’s a pretty good start.
Now, go get ‘em!
1) Product Demonstration Videos
2) Training Videos – 1991 Nintendo training video
3) Advertising Videos
4) Promotional Videos
5) Tutorial Videos How to do make-up like lady Gaga. Yes.
6) Fund Raising Videos – Wikimedia
7) Informational Videos – Hope for Darfur
8 ) Sales Page Videos – I want one.
9) Opt-in Page Videos – Some bodybuilding snake oil
10) Press Release Videos – Go PRWeb Go!
11) Social Media Release Videos
12) How-to Videos – How to be Emo.
13) Educational Videos – From the folks at Ignite! learning
14) Testimonial Videos – Not exactly what you were expecting
15) Pre-Sell Videos for Affiliate Marketers -
16) Entertaining Videos – Play me off, keyboard cat.
17) Video Comments on Blogs etc. – Well, it’s one way to do it.
18) Video CVs – Vault.com’s winner.
19) Movie Trailers
20) Video Podcasts – Bobcast
21) Screencasts
22) Talking Heads – Video spokesmodels, I don’t get it, but some do.
23) Slideshows – Vintage Travel trailers
24) Viral Videos
25) Confessional videos
And then there’s always the great folks at www.commoncraft.com
Obviously, the video production value isn’t the best for all of these. Ultimately, it’s your choice about how you want to look to your audience.