ReelSEO is reporting on a couple new lessons that have come out of the video marketing for small business game.
ReelSEO refers to the case study of an auctioneer who embraced low cost video.
After a few months of dutifully logging in and maintaining his online presence, Carman started to see new business start trickling in. He estimates that 80% of his business is now coming from social media and online promotional efforts.
Now, those are some great results.
We’re seeing the same thing with software businesses here in Austin. Companies like BreakingPoint Systems which makes resiliency testing tools are using video to level the playing field when it comes to online search.
I speak with a lot of local marketing teams and the universal opinion about video for small business is that you should, “just do it.” Don’t let worries about production values get in your way. Rather, focus on the story that you’re telling about you, your customers and your brand.
If didn’t see the Microsoft, Hosting Your Party video, you didn’t miss very much. Well, maybe you missed a lesson in what not to do.
It was terrible.
Sure the production values were high and they had actors. But it was so terribly put on and fake, it felt like the proverbial train wreck. I couldn’t keep my eyes off of it.
This type of varnish removes the “cinema verite” of video that we all find so valuable.
You couldn’t do any worse with an HD Flip and Final Cut Express.
Get out there and try it. Tell your story. Be brave!
You can read the full article at ReelSEO.
The full case study comes from Bill Seaver at www.microexplosion.com.
Check out the pilot we produced for TAKE Supply Chain’s web video series. More to come soon!
Our friends at Phurnace Software asked us to help them create a show that highlights their ability to automate java application deployments. Phurnace builds software to help companies automate the deployment of J2EE applications and configuration of WebSphere, WebLogic, JBoss or WebSphere Portal.
Shot on a Canon HV30 and performed by Larry Warnock and Jessica Gass [...]
Our friends at Phurnace Software, who make Java application deployment software, are gearing up to announce a new “rollback” feature in their Portal Deliver product at the next Websphere Portal Excellence Conference.
They asked us to put together a quick promo piece to invite people to their booth.
We are gearing up for a great [...]
We put together a book trailer for the book “Smoke Screen” by Sandra Brown.
Ms. Brown isn’t a customer of ours, but we felt like playing around a little with graphic animation, and intrigue. You can find out more about the book and the author over at Barnes and Noble.
The Pink Slip Festival in Austin, Texas provided free live music, family fun, cheap beer and hotdogs for Austin’s unemployed families. Dan Dillard of Amplify Financial created the Pink Slip Festival as an Austin styled response at to the down economy. The Pink Slip Festival was held at the Spider House coffee shop and featured [...]
It’s no big secret that @bigmanweston and I like to eat.
My wife is a killer cook and Weston’s culinary paramour, @girlblake, can make a mean Sunny Side Up-Cake.
So when she decided to take her cupcakes on the road to the Cupcake Smackdown 1.0, we thought we’d tag along with a camera.
There were many entries. [...]