There’s no doubt that a quick, unscripted video shot on your Nano humanizes you and your business for your audience. Sure, it may sound off and look a little dark. It’s good enough. It’s your story, your narrative, that matters the most, right?
Right. But don’t fall into the trap of thinking that lower quality footage is synonymous with authenticity. Looking for the right lighting or improving your audio with a good mic or even scripting yourself a little is no more inauthentic than editing your blog posts.
For years the Hollywood advertising machine has super-produced and caramelized life into pithy plastic phrases that no longer ring true for us. We’ve just gotten too savvy. Not to mention that we want to know the people we’re buying from. We’ve rightfully swung away from over-budgeted shotgun advertising.
Let’s just not swing too far.
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Image courtesy of frerieke
Check out the pilot we produced for TAKE Supply Chain’s web video series. More to come soon!
Our friends at Phurnace Software asked us to help them create a show that highlights their ability to automate java application deployments. Phurnace builds software to help companies automate the deployment of J2EE applications and configuration of WebSphere, WebLogic, JBoss or WebSphere Portal.
Shot on a Canon HV30 and performed by Larry Warnock and Jessica Gass [...]
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We are gearing up for a great [...]
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The Pink Slip Festival in Austin, Texas provided free live music, family fun, cheap beer and hotdogs for Austin’s unemployed families. Dan Dillard of Amplify Financial created the Pink Slip Festival as an Austin styled response at to the down economy. The Pink Slip Festival was held at the Spider House coffee shop and featured [...]
It’s no big secret that @bigmanweston and I like to eat.
My wife is a killer cook and Weston’s culinary paramour, @girlblake, can make a mean Sunny Side Up-Cake.
So when she decided to take her cupcakes on the road to the Cupcake Smackdown 1.0, we thought we’d tag along with a camera.
There were many entries. [...]