I stole this title from Justin R. Levy, who posted a video of Chris Brogan speaking about Social Media Marketers and tools at the Inbound Marketing Summit.
I really wanted to watch the video. I really did. I dig what these guys are up to. At first, this post was supposed to be about Chris’s presentation. But here’s the problem:
I couldn’t hear it.
The echo on the mic is so bad that the presentation is extremely difficult to understand.
So, here are a couple things to keep in mind when you’re shooting a video for the web.
1) People Will Watch Poor Quality Video If the Audio Is Good, But Not The Other Way Around
2) People Generally Won’t Watch Video Over 3 Minutes Long
The combination of a 20 minute piece and an echo chamber made the clip unbearable for me. I feel like I missed an opportunity to learn something.
This makes me sad.
The folks over at the Inbound Marketing Summit have all the tools in the world to produce something that could be really extend the life of Chris’s presentation and the overall experience- something we could share easily. Either the audio could have been captured at the board or Justin could have chopped up the video into smaller chunks.
Often, video is “good enough”. Just look at the success of UltraHD Flips. Hell, Chris Brogan’s personal vlogs are phenomenal. And, in those situations the web cam is the right tool for the job.
But if you’re going to record a presentation, just take a few moments upfront to think about distribution and how your tools are going to get you there.
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Check out the pilot we produced for TAKE Supply Chain’s web video series. More to come soon!
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