A few weeks ago, I wrote a post called “What is Social Video Marketing?” then followed it up with this one.
I did it mostly because I wanted to explore a definition of the term. Originally intended as a two part post, this third piece wraps up my thoughts on the concept.
There’s a wonderful campaign put on by London’s Viral Factory for the Samsung I8910 HD phone that captures how to really engage an audience. Adage and Matt Cutler from Visible Measures picked it up and discussed how the truly are creating a new form viral video.
By creating a video that tickled the mind, they invited the audience to participate in the next video. Simply asking “How did we do it?” they invoked responses and added those to the next video in which they revealed the “magic.”
This kind of storytelling involves the audience and asks them to respond, participate and share in the story.
@daveiam here in Austin also engaged the local community by creating Lights. Camera. Help. – a film festival for non-profit organizations. Videos about causes and non-profit organizations were shown to develop the new “film-for-a cause” genre. The entire community got together to create, promote and discuss the videos.
It’s a bit like saying that writing requires a pencil, but video marketing does require technology in order to do all of the wonderful things that it does.
That doesn’t mean that the technology is the prime component of a social video marketing strategy. It merely enables it.
The people and the innovation behind the story are the fundamental piece of the video puzzle.
Not long ago, I interviewed @poneal and @kyleflaherty about using video. Their key point? You’ve got to be a great story teller. They technology is there, it’s inexpensive and necessary, but you’ve got to be able to come up with content that your customers want to pay attention to.
Just because you have a pencil doesn’t make you Shakespeare, but you can’t get there without a writing utensil.
So, Social Video Marketing it important to the future of small business marketing. It makes you easy to find online, develops your personal brand, builds connections with your customers, and is measurable. Though it requires some knowledge of the technology, you can still jump in with both feet. Most videos are “good enough” and can be produced with a sub $1000 commitment.
Get a video out there. Strive to get better. Go tell your story.
Our friends at Phurnace Software asked us to help them create a show that highlights their ability to automate java application deployments. Phurnace builds software to help companies automate the deployment of J2EE applications and configuration of WebSphere, WebLogic, JBoss or WebSphere Portal.
Shot on a Canon HV30 and performed by Larry Warnock and Jessica Gass [...]
Our friends at Phurnace Software, who make Java application deployment software, are gearing up to announce a new “rollback” feature in their Portal Deliver product at the next Websphere Portal Excellence Conference.
They asked us to put together a quick promo piece to invite people to their booth.
We are gearing up for a great [...]
We put together a book trailer for the book “Smoke Screen” by Sandra Brown.
Ms. Brown isn’t a customer of ours, but we felt like playing around a little with graphic animation, and intrigue. You can find out more about the book and the author over at Barnes and Noble.
The Pink Slip Festival in Austin, Texas provided free live music, family fun, cheap beer and hotdogs for Austin’s unemployed families. Dan Dillard of Amplify Financial created the Pink Slip Festival as an Austin styled response at to the down economy. The Pink Slip Festival was held at the Spider House coffee shop and featured [...]
It’s no big secret that @bigmanweston and I like to eat.
My wife is a killer cook and Weston’s culinary paramour, @girlblake, can make a mean Sunny Side Up-Cake.
So when she decided to take her cupcakes on the road to the Cupcake Smackdown 1.0, we thought we’d tag along with a camera.
There were many entries. [...]
This is a promo piece that we shot for our friends at Amplify Federal Credit Union.
The 30 second commercial aired in Austin captures Rob Harbison’s testimonial about Amplify’s new “Free All ATMs” campaign. That’s right. All your ATM transactions are free with Amplify.
Go Amplify!