I scoured the web this week to find these pearls of video production and content strategy wisdom. Careful. If you read them, you’ll be playing with power.
1) Creating an Online Video Strategy
In this post, Kate Matsudaira at SEOMoz covers some of the trade offs between hosting and posting. Hosting means loading your video up to your own server and hosting it on your own. Posting is letting YouTube, Vimeo, or Blip.tv handle all the heavy lifting. Each strategy has its own pros and cons, so Kate gives you some tips for getting the most out both. Of course, she covers SEO for your clips, but she also adds a refreshing list of ways to optimize your video for people, not just bots.
2) 10 Free and Low Cost Footage Sources For Your Web Video Production
This was a post that @bigmanweston mixed, baked, and set to cool. I just added some icing.
If you’re looking for information on Creative Commons or places to find stock footage or music, then let this piece be your recipe to more interesting videos.
3) Content Strategy for the Post Purchase Phase
Valeria Maltoni at Conversation Agent is my new favorite blogger. In our efforts to wrangle new customers we often forget about creating content for the post-purchase phase of the buy cycle. Valeria bridges the gap between B2C and B2B customer retention by offering some thoughts on how to make the intangible more share-worthy.
4) 10 Steps to Optimize Your Content Marketing Strategy
Lee Odden reports from SES and gives you 10 rock solid tips on getting the most out of your online assets. Producing content grows more and more complex as you add SEO to already tight production schedules. We have to start thinking like publishers and this post puts you on the right path.
5) 75 PR/Article Submission Sites to Generate Inbound Links
Who doesn’t love a list? And who doesn’t love a 75 point list of places to get inbound links. Mark Thompson at Search Engine Journal gives you a robust ranking of article submission sites.
Check out the pilot we produced for TAKE Supply Chain’s web video series. More to come soon!
Our friends at Phurnace Software asked us to help them create a show that highlights their ability to automate java application deployments. Phurnace builds software to help companies automate the deployment of J2EE applications and configuration of WebSphere, WebLogic, JBoss or WebSphere Portal.
Shot on a Canon HV30 and performed by Larry Warnock and Jessica Gass [...]
Our friends at Phurnace Software, who make Java application deployment software, are gearing up to announce a new “rollback” feature in their Portal Deliver product at the next Websphere Portal Excellence Conference.
They asked us to put together a quick promo piece to invite people to their booth.
We are gearing up for a great [...]
We put together a book trailer for the book “Smoke Screen” by Sandra Brown.
Ms. Brown isn’t a customer of ours, but we felt like playing around a little with graphic animation, and intrigue. You can find out more about the book and the author over at Barnes and Noble.
The Pink Slip Festival in Austin, Texas provided free live music, family fun, cheap beer and hotdogs for Austin’s unemployed families. Dan Dillard of Amplify Financial created the Pink Slip Festival as an Austin styled response at to the down economy. The Pink Slip Festival was held at the Spider House coffee shop and featured [...]
It’s no big secret that @bigmanweston and I like to eat.
My wife is a killer cook and Weston’s culinary paramour, @girlblake, can make a mean Sunny Side Up-Cake.
So when she decided to take her cupcakes on the road to the Cupcake Smackdown 1.0, we thought we’d tag along with a camera.
There were many entries. [...]