This week, I thought that I would show you a few samples of what companies are doing with their videos. From services to products, businesses are finding clever ways to integrate video into their content. How could you use one of these examples in your business?
A while ago, David Meerman Scott coined the term ‘brand journalism.’ According to his site, “Brand journalism is the creation of videos, blog posts, photos, charts, graphs, essays, ebooks, and other information that deliver value to your marketplace. “
Here is an example of what Boeing is doing to explain how things work behind the scenes.
Note the narration and content below the video to give every visitor (and spiders) something to nosh on.
When I’m Emperor, every wall in the world will be covered in this stuff. Ideapaint produces a paint that turns any wall into a dry erase board. In the clip below, they integrate their product with a simple whiteboard demonstration video. Peruse their blog and you’ll discover some other innovative approaches to stirring video into your content mix.
Last year, Samsung released a challenge to their audience, “Figure out how we shot this video.” What followed was a viral hit that actually became the catalyst for the term social video marketing.
WARNING: If you’re squeamish about seeing ham hocks and slabs of beef being cut in two, don’t watch this clip.
Two handed machetes aside, if you have a group of rabid fans that love the quality of your work, there’s no better way to nurture them than to do a ‘live’ demonstration. The folks at Cold Steel know their audience and give them what they want. Repeatedly.
Miller Welds is a poster child for content marketing. A quick glance under their resources tab reveals a video library that explains everything from how to TIG weld to how to uncrate your new welder.
In this clip, a Patrick Ossowski, at Hendrick Motorsports (the folks who make cars for Dale Earnhardt), explains how easy it is to use this welder on the track. Note that he doesn’t work for Miller Welds or the company who makes the welder.
Check out the pilot we produced for TAKE Supply Chain’s web video series. More to come soon!
Our friends at Phurnace Software asked us to help them create a show that highlights their ability to automate java application deployments. Phurnace builds software to help companies automate the deployment of J2EE applications and configuration of WebSphere, WebLogic, JBoss or WebSphere Portal.
Shot on a Canon HV30 and performed by Larry Warnock and Jessica Gass [...]
Our friends at Phurnace Software, who make Java application deployment software, are gearing up to announce a new “rollback” feature in their Portal Deliver product at the next Websphere Portal Excellence Conference.
They asked us to put together a quick promo piece to invite people to their booth.
We are gearing up for a great [...]
We put together a book trailer for the book “Smoke Screen” by Sandra Brown.
Ms. Brown isn’t a customer of ours, but we felt like playing around a little with graphic animation, and intrigue. You can find out more about the book and the author over at Barnes and Noble.
The Pink Slip Festival in Austin, Texas provided free live music, family fun, cheap beer and hotdogs for Austin’s unemployed families. Dan Dillard of Amplify Financial created the Pink Slip Festival as an Austin styled response at to the down economy. The Pink Slip Festival was held at the Spider House coffee shop and featured [...]
It’s no big secret that @bigmanweston and I like to eat.
My wife is a killer cook and Weston’s culinary paramour, @girlblake, can make a mean Sunny Side Up-Cake.
So when she decided to take her cupcakes on the road to the Cupcake Smackdown 1.0, we thought we’d tag along with a camera.
There were many entries. [...]