Video Production, Content Marketing and SEO Must Reads 5/28

Posted on: Friday, May 28th, 2010
Comments: Comments

video social media production  Video Production, Content Marketing and SEO Must Reads 5/28

Grills, hot dogs, sales – it’s Memorial Day Weekend. Take a break. You deserve it. But take a moment between bites and ball games to think about the people who died in the service of our country.

They deserve it too.

After that, when you get back to work, weave these lessons from across the web into your projects.

Have a great weekend.

1. Build An Online Platform With Content: Conversation Agent

Readers return to blogs because they are able to deeply explore a particular topic. Your job, dear publisher, is to provide your constituents with content that they can search, use, share and augment.

In this post Valeria Maltoni provides a structure for a platform of content development that dives deep into individual topics – something to which both you and your community can contribute.

2. Why Aren’t Your B2B Blogs Successful?: Search Engine Land

Don’t let the B2B in the subject line fool you.

No matter your industry, the tips in this post on SEO success are something that everyone can use. I’ll summarize here, but you should read the entire post for more detail.

  • Don’t put full posts on your home page. Use snippets to dive into your blog.
  • Rewrite your title tags to be spider and reader friendly.
  • Optimize your alt tags in images.
  • Control what gets indexed with Joost de Valk’s Robots Meta.
  • Write your meta for people.
  • Use 301 redirects.

3. Learn The Basics Of SEO For Video – Part I – Keyword Research: ReelSEO

Video is like any other content that you produce and optimize for the web. It has its own quirks, but at the same time it requires that you follow many of the same basic procedures that you do for every thing else. In this post from ReelSEO, they cover the blocking and tackling of keyword research that you can apply to video as well as other digital mediums. I’d suggest you take a look at the SEOMoz series on keyword research that goes into a little more detail, as well.

4. 17 Essential Tools For Video Production: Reel Social Media

Did I mention that we produced a guide to help you gather your tools for your first video production? It’s pretty darn good. Get your copy of “17 Essential Tools You Need To Produce Your Own Videos” here.

5. The Social Media Publishing Model for Publishers: Junta42

Dovetailing nicely with Valeria Maltoni’s post above is this post on social media production from Junta42. A small sampling of the most salient points (oh, there are more):

  • Go where the fish are and get active there.
  • Enlist complementary bloggers and influencers to contribute.
  • Involve your readers.
  • Make some personalities internally.

6. Think All Links Are The Same? Think Again: SEOMoz

This is a beautifully illustrated explanation of how search engines evaluate links from SEOMoz.

Image credit: The US Army

Did you like this post? Please enter your email address to have future articles like this one delivered to your inbox.

We value your privacy!



Related Posts with Thumbnails

blog comments powered by Disqus

Get video production tips via email by entering your email address.

FREE Toolkit: Get 17 Essential Tools You Need To Produce Your Own Videos by subscribing to our blog via email.

Video Production: 1st Video in TAKE Supply Chain’s Web Series

Video Production: 1st Video in TAKE Supply Chain’s Web Series

Check out the pilot we produced for TAKE Supply Chain’s web video series. More to come soon!

Phurnace Software Burning Down The House

Phurnace Software Burning Down The House

Our friends at Phurnace Software asked us to help them create a show that highlights their ability to automate java application deployments. Phurnace builds software to help companies automate the deployment of J2EE applications and configuration of WebSphere, WebLogic, JBoss or WebSphere Portal.
Shot on a Canon HV30 and performed by Larry Warnock and Jessica Gass [...]

Phurnace Software: Going To The WebSphere Portal Excellence Conference

Phurnace Software: Going To The WebSphere Portal Excellence Conference

Our friends at Phurnace Software, who make Java application deployment software, are gearing up to announce a new “rollback” feature in their Portal Deliver product at the next Websphere Portal Excellence Conference.
They asked us to put together a quick promo piece to invite people to their booth.

We are gearing up for a great [...]

A Book Trailer Promo Piece

A Book Trailer Promo Piece

We put together a book trailer for the book “Smoke Screen” by Sandra Brown.
Ms. Brown isn’t a customer of ours, but we felt like playing around a little with graphic animation, and intrigue. You can find out more about the book and the author over at Barnes and Noble.

Pink Slip Festival

Pink Slip Festival

The Pink Slip Festival in Austin, Texas provided free live music, family fun, cheap beer and hotdogs for Austin’s unemployed families. Dan Dillard of Amplify Financial created the Pink Slip Festival as an Austin styled response at to the down economy. The Pink Slip Festival was held at the Spider House coffee shop and featured [...]

Cupcake Smackdown! So Many Cupcake Stories…

Cupcake Smackdown! So Many Cupcake Stories…

It’s no big secret that @bigmanweston and I like to eat.
My wife is a killer cook and Weston’s culinary paramour, @girlblake, can make a mean Sunny Side Up-Cake.
So when she decided to take her cupcakes on the road to the Cupcake Smackdown 1.0, we thought we’d tag along with a camera.
There were many entries. [...]