5 Web Video Production, Content Marketing, and SEO Must Reads

Web video production and distribution is a multi-functional process that spans all aspects of the new media game. Here are this week’s most interesting posts about getting your videos produced and found.

1) Top Online Content Distribution Strategies: Standards, Aggregation, Syndication, Versioning

Robin Good is one of the best sources for new media tools and tactics. He’s also a great curator of content. This article by Ross Dawson is an excellent example of a thoughtful and useful post on content distribution.

Here’s the summary from Robin:

Which are the top content distribution strategies for an online publisher? In this in-depth report authored by new media and future treneds analyst Ross Dawson, you can find a thorough analysis of the present online content distribution paradigm as well as a set of useful guidelines and examples to make greater sense of content distribution. If you are interested in content distribution standards, aggregation, syndication and versioning trends, this is a must-read document.

2) If I Had To Make A Web Marketing Video Today

Chris Ming Ryan always produces great stuff. In this addition to his canon, he gives you the simple, zen-like basics for your next video production.

3) YouTube for B-to-B

Did you know that YouTube released a free PDF entitled “YouTube: Best Practices for the B2B Marketer“? It’s a concise document that covers the basics of content distribution-

• 1) Upload ALL your assets
• 2) Create great content
• 3) Be found
• 4) Reach YOUR audience
• 5) Build a hub for your brand
• 6) Measure, measure, measure
• 7) Innovate

Karen J. Bannan, at B@B Online, provided the link and a great article to go along with it as well. Tips include

• 1) Giving your videos a ‘face’
• 2) Using other videos to get the word out
• 3) Adding calls to action

4) 5 Ways Small Businesses Can Take Advantage of YouTube

If you haven’t figured out that YouTube is a great way to build awareness of your brand, then maybe this post from ReelSEO by Morgan Brown will point you in the right direction.

Key points:

• 1) Solve a problem
• 2) Pay attention to production value
• 3) Do your SEO
• 4) Include a call to action
• 5) Be you

5) The Giant List of Keyword Tools

First, you start with a customer who has a problem.

Then, you solve it.

If you want people to find out about what you do, you build content based on their search terms. Here’s a juicy list of Keyword Tools from Search Engine Journal to help you identify what you need to be talking about.

Image credit: hiddedevries