Grills, hot dogs, sales – it’s Memorial Day Weekend. Take a break. You deserve it. But take a moment between bites and ball games to think about the people who died in the service of our country.
They deserve it too.
After that, when you get back to work, weave these lessons from across the web into your projects.
Have a great weekend.
Readers return to blogs because they are able to deeply explore a particular topic. Your job, dear publisher, is to provide your constituents with content that they can search, use, share and augment.
In this post Valeria Maltoni provides a structure for a platform of content development that dives deep into individual topics – something to which both you and your community can contribute.
Don’t let the B2B in the subject line fool you.
No matter your industry, the tips in this post on SEO success are something that everyone can use. I’ll summarize here, but you should read the entire post for more detail.
Video is like any other content that you produce and optimize for the web. It has its own quirks, but at the same time it requires that you follow many of the same basic procedures that you do for every thing else. In this post from ReelSEO, they cover the blocking and tackling of keyword research that you can apply to video as well as other digital mediums. I’d suggest you take a look at the SEOMoz series on keyword research that goes into a little more detail, as well.
Did I mention that we produced a guide to help you gather your tools for your first video production? It’s pretty darn good. Get your copy of “17 Essential Tools You Need To Produce Your Own Videos” here.
Dovetailing nicely with Valeria Maltoni’s post above is this post on social media production from Junta42. A small sampling of the most salient points (oh, there are more):
This is a beautifully illustrated explanation of how search engines evaluate links from SEOMoz.
Image credit: The US Army