Social Video Marketing is the best way to build your brand presence on the web.
The combination of low cost video production techniques, video SEO, and online video distribution helps you create a compelling, and engaging experience that helps your customers find you and keeps them coming back for more.
Your customers are looking for video. With over 100 million viewers, YouTube is currently the second most searched site on the web.
By blending video with the right search terms we can help you get in front of your customers and get ahead of the competition. In fact, search terms associated with video are 50 times more likely to rank on the front page of Google than other terms.
With social video, you have the opportunity to build a persona online. From “How –to” videos to YouTube channels and ongoing web shows, video provides you with a new online image that you want your customers to see.
Social Video Marketing gives your customers a window into your product that keeps them engaged with your products and services.
More importantly, they are engaged with you. They stay on your site longer, convert more quickly and improve your ROI.
And when your customers share your videos, you get seen. From viral videos to, user generated content and weekly webisodes, video gives your customers something to talk about.
And what they’re talking about is you and your product.
With an integrated online video marketing strategy, you can create videos that your customers will be more than happy to share, promote and recommend.
Online video distribution is where you will get the most power out of your video presence online.
Like the old saw goes, you don’t have to be faster than the bear to reach your customers, you just have to beat the competition. By leveraging blended search with video, you have the ability to rank higher than your competitors with multiple terms.
To begin, we’ll work with you to identify the key terms that are the most important to your customers – the people who are looking for your products. This will help you target the people that are most likely to be interested in what you can provide for them.
Some of the channels that are available to you for online distribution are
- YouTube
- Vimeo
- Blip.tv
- And hundreds of others
But getting your video out to the world goes beyond the many channels that are available to you. You will need to identify the key people in your industry who are talking online through blogs, microblogs like Twitter and Facebook.
Since an effective social media strategy requires more than just constant chatter, we can help you set up the appropriate “listening” in your social networks that will allow you to respond with the right video.
These networks become your key source for the transfer of your video to new markets and to new customers.
